Playable ads are interactive, tap-to-play videos that let a potential player try a piece of your game before they install it. With Layer, you can build one from scratch with the Layer Agent, or remix a playable you already have with new assets, mechanics, or trends. Either way, you get back a lightweight HTML file you own outright.

You can start with as little as a single prompt describing the game you want, or hand the agent your existing game assets to build around. From there, the Layer Agent designs the game mechanics, builds the playable, and delivers it as a single HTML file under 5MB, ready to drop into any ad network.

Because the agent is designing a full playable game rather than a single asset, generation takes some dedicated build time, typically 10-30 minutes. Once it's ready, you can review it and keep working with the agent to iterate on mechanics, pacing, or visuals until it matches what you had in mind.

Every playable can pull in everything Layer already does well: consistent art styles across your game, generated video, and Layer's latest generation models, all built directly into the playable rather than bolted on afterward.

If you already have a playable ad, the Layer Agent can remix it right inside Layer. Update the sprites, swap in new assets, adjust the mechanics, or refresh the gameplay loop, all without starting over.

You can also ask the agent to look at what's trending on social media right now and remix your playable to match, applying the trend's energy to your own art and characters.

Every playable ad you generate or remix in Layer is yours. Once it's built, you can modify, remix, and reuse it however you'd like, no restrictions.

Playable ads use Creative Units, the same way image and video generation does today in Layer. There's no separate pricing model to learn. You can review how many creative units your playable ad has cost so far by hovering over the units icon in the agent chat:

Open the Layer Agent and describe the playable you want to build, or point it at an existing playable and tell it what to change. It's that easy!

Do I need to know how to code?
No. The Layer Agent handles the game design and build. You describe what you want and iterate from there.

What file do I get back?
A single HTML file under 5MB, built to drop into any ad network. Files may be downloaded for various ad networks by choosing "Download As"

Can I keep editing after the first version?
Yes. Work with the agent as many times as you need until the playable is right. The agent will suggest new ways to improve your playable, or you can ask for specific changes: "Make the boss more difficult to defeat," or "Add in elements of tower defense to my playable ad."

Can I remix a playable that wasn't originally built in Layer?
Yes, as long as it's your own playable ad, you can bring it into Layer and have the agent remix it from there.