Fit one key art to every ad placement
Last updated: October 12, 2026
Turn one approved key art into a version for every store and ad placement, from vertical stories to square feed posts, by extending the scene instead of cropping it. Every placement shows the same artwork, so a campaign reads as one piece.
What you'll make
A text-free master and one version of it per placement, each at the shape the placement asks for, ready for copy and a call to action. A typical mobile campaign needs these shapes:
| Shape | Where it runs |
|---|---|
| 9:16 | Stories, Reels, TikTok, vertical video ads |
| 4:5 | Portrait feed posts |
| 1:1 | Square feed posts and network squares |
| 16:9 | YouTube, landscape video, web banners |
Check each network's own size list before you export: the shapes above cover most placements, and a few ask for something in between.
Before you start
- Have the approved key art at the largest size you have, without baked-in text or logos. Copy goes on last, per placement.
- Each reframe is a generation and costs Creative Units; the cost depends on the model and the output size. See Creative Units.
Prepare a clean master
Every placement is made from this one file, so fix it once here rather than in each version.
If the art already carries a headline or a logo, take it out first with Remove text from an image. Text that is extended along with the scene comes back warped.
If the art is small, run Upscale image on it now. Every placement starts from the master, so a small master gives soft placements.
In a session, press ⌘K (Ctrl+K on Windows), choose Add asset…, pick the master and click Select 1 asset.
Hover it on the board and click View to open it full-size.
Reframe it for each placement
Reframe image extends the picture to fill the shape you pick, and adds the result as a version of the master.
In the Actions panel on the right, click Reframe image.
Pick the first shape. The common ratios are in the grid; for every size, click More and choose from the list, here 9:16.
Before you run it, drag the art inside the frame to decide where the added space goes, and say what should fill it in the box under the ratios, for example open night sky above for the headline. Then click Reframe.
The viewer stays open while it runs, and the result joins the strip on the left beside the master.
Click the master in the strip to put it back on the stage. Make every placement from the master, never from another reframe: each pass re-renders the image, and changes stack.
Open Reframe image again, pick the next shape and click Reframe. Repeat for each placement.
The master and every placement sit together in the strip, and each version is also on the session's board.
Add the copy and the call to action
Layer stops at the art. Set the headline, logo, rating badge and button in your design tool or in the ad platform's own editor, where the text stays live for translation and A/B tests. Leave copy out of the reframe prompt: text drawn into the picture cannot be edited per market afterwards. If a version needs a change to text that is already in the art, use Edit text in an image.
If you lay out in Figma or Photoshop, the Layer plugin brings the versions straight into the document: see Install the Layer plugin in Figma and Install the Layer panel in Photoshop.
Hand it off
Open a version and use Download for the file as it is, or Download as... to choose PNG or JPEG and scale it under Size. JPEG keeps files under the upload limits most ad networks set; PNG keeps the art lossless for the design file. Select several versions on the board to download them together, and use the File name template to name each one by placement.
Scale it up
- Make it a workflow. A workflow with one Reframe Image node per shape turns any master into the full set in one run. See Build and publish a workflow, then share it so the whole team reframes the same way.
- Keep campaigns together. Put each campaign's masters and placements in a project and label them by placement, so the next refresh starts from the right files. See Organize work into projects.
- Check before it ships. Look at every version at the size it will run, on a phone for the vertical ones. Admins can set up Output Scoring rules in the workspace's AI controls to score each result against your standards automatically.
If something goes wrong
- The character or the logo is cut off. The frame is smaller than the art in that direction. Move and scale the art inside the frame before you click Reframe, or pick a shape closer to the master's and trim the last pixels in your design tool.
- The added area repeats things from the scene (a second castle, a doubled tree line). Say what the area should hold in the description box, for example empty snowy plain, and run it again from the master.
- The versions drift apart in color or detail. They were made from each other. Go back to the master in the strip and reframe each placement from it.
- A placement needs a shape the list does not offer. Reframe to the nearest larger shape, then crop the difference in your design tool.