Analyze your AppLovin campaigns in chat

Last updated: October 11, 2026

Connect your AppLovin (Axon) advertiser account and link a project to your game, and the agent in that project can report on your own campaigns and creatives: spend, installs, impressions, clicks and cost per install.

Before you start

  • A Layer admin connects AppLovin with your advertiser Report key. You find it in the Axon dashboard under Account, Keys.
  • AppLovin works per project. Each project is linked to one app by its Google Play package, and the agent reports only on that app, so teams working on different games see only their own numbers.
  • The agent reads reports; it does not change anything in AppLovin.

Steps

  1. Open the workspace menu, choose Workspace Settings, then select Connectors under Integrations.

  2. Under Advertising & UA, click Connect on AppLovin, paste the key into Report key, and click Connect AppLovin.

  3. Open the game's project and click the Project settings gear next to its name in the sidebar.

  4. In the Connectors card, click Link workspace connectors and choose AppLovin. Under Google Play package, paste the package name or the game's Google Play Store link, and click Link app.

  5. Open a chat in that project and ask, for example: "How did my AppLovin campaigns do over the last 14 days, and which creatives had the lowest cost per install?"

Result

The agent pulls campaign or creative reports filtered to the project's app and answers with the figures. Campaigns are found from the report itself, so you can ask about "the campaigns that ran last week" without knowing their ids.

What to ask

  • "Break down spend and installs by creative for the last 7 days."
  • "Which campaign's cost per install rose the most this month?"
  • "Which ad formats are performing best, and make two new end cards in the style of the winner."

Production tips

  • One project per game. Link each game's project to its own app, so a question in the project is about that game only.
  • Ask within AppLovin's window. AppLovin reports cover only the last 45 days. For a longer view, export from the Axon dashboard.
  • Use creative reports to brief. Ask which creative sets are working, then generate the next variations in the same chat.

If something goes wrong

  • The agent cannot reach AppLovin in this project. The project has no linked app, or AppLovin is not connected. Link the app in the project's settings, or ask an admin to connect AppLovin.
  • Enter a valid Google Play package name. Paste the package name (for example com.studio.game) or the game's Google Play Store link.
  • AppLovin didn't accept these credentials. Copy the Report key again from the Axon dashboard. Other AppLovin keys are not accepted.
  • A report comes back empty. The linked package has no activity in that period, or the period is older than AppLovin's window. Check the package and ask for a more recent range.

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