Analyze your TikTok ads in chat

Last updated: October 11, 2026

Connect your TikTok Ads account and ask the agent about your own TikTok campaigns, ad groups and ads: spend, impressions, clicks, installs and conversions, so the next round of creative is based on what performed.

Before you start

  • A Layer admin connects TikTok Ads, signing in with a TikTok for Business account that has access to the advertiser accounts you want to analyze.
  • Once connected, anyone in the workspace who chats with the agent can ask about those accounts. Connect only accounts the whole workspace may see.
  • The agent reads your account; it does not create, edit or pause anything in TikTok Ads.

Steps

  1. Open the workspace menu, choose Workspace Settings, then select Connectors under Integrations.

  2. Under Advertising & UA, click Connect on TikTok Ads, then Continue with TikTok Ads, and approve access for the advertiser accounts in the TikTok window.

  3. Open a chat with the agent and ask about your ads, for example: "What did my TikTok campaigns spend last week, and which ads had the best cost per result?"

Result

The agent finds the advertiser accounts you approved, walks down to the campaigns, ad groups and ads you asked about, and answers with the figures from TikTok's performance report.

What to ask

  • "Show daily spend and installs for the launch campaign over the last 14 days."
  • "Which five ads had the highest click-through rate this month?"
  • "Take the hook from my best TikTok ad and generate three vertical variations."

Production tips

  • Approve every advertiser account you need. TikTok asks which accounts to share during sign-in; the agent sees only those.
  • Give dates for reports. TikTok reports need a start and an end. "Last 14 days" works, and calendar dates are exact.
  • Brief vertical creative from the winners. Ask for the top ads, then generate 9:16 variations in the same chat so the agent keeps the context.

If something goes wrong

  • The agent cannot reach TikTok Ads. TikTok Ads is not connected, or its access lapsed. An admin can connect or reauthorize it in Connectors.
  • An advertiser account is missing. It was not approved during sign-in. An admin can reauthorize TikTok Ads and select it.
  • Numbers differ from TikTok Ads Manager. Check the date range and the level (campaign, ad group or ad). Ask the agent which it used.

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