Localize an ad creative for every market

Last updated: October 12, 2026

Take one approved ad creative and make it for another market: the copy in the image translated, the frame extended for each placement, and a voice-over in the market's language, for a UA marketer launching in new regions.

What you'll make

For each market: the creative with every line of in-image text translated, in the same type and layout; one cut per placement shape you buy (a 16:9 banner, a 9:16 story, a 1:1 feed post); and, for video placements, a voice-over line in the market's language. Images download as PNG files and voice-overs as audio files, ready for your ad network or your video editor.

Before you start

  • The approved source creative at full resolution, with its copy final in your home language.
  • The list of markets and their languages, and the placement shapes each campaign buys.
  • A native speaker in each market to review the copy before launch. Translation in Layer gives you a strong draft, not a sign-off.
  • Every run spends Creative Units, and the cost depends on the model. See Creative Units.

Bring the creative in

  1. Open a session and press Ctrl+K (Cmd+K on a Mac), then choose Add asset….

  2. Select the source creative and confirm.

  3. Hover it on the board and select View to open it full-size.

Translate the copy

Translate text in image rewrites every line of text in the image in another language and leaves the art alone. To change one line rather than translate them all, use Edit text in an image.

  1. Open Translate text in image from the tools beside the image.

  2. The prompt starts "Translate all text in the image into". Finish it with the market's language, such as "German".

  3. Select Translate text. The translated creative joins the version strip on the left of the viewer.

Check the result line by line: longer languages wrap differently, and numbers, prices and the logo must come through untouched. If a line is wrong, fix it with Edit text in image rather than translating again.

Cut it for each placement

Extend the translated creative to each shape you buy, instead of cropping it. See Reframe an image to a new aspect ratio.

  1. With the translated version on the stage, open Reframe image and pick the placement's shape, such as 9:16 for a story.

  2. Select Reframe. The scene is extended around the creative, and the cut joins the strip.

Repeat for each shape, always from the translated version, so every cut carries the same approved copy.

Record the voice-over

For video placements, make the spoken line in each language with Create speech from the session's tools: type the translated line as the prompt and select Create speech. Keep one voice across markets so the ad sounds like the same brand. For prompting tips, see Prompt Gemini for text-to-speech.

Put the voice-over under the video cut in your video editor, or on a timeline in a workflow (see Assemble a video on a timeline in a workflow).

Hand it off

Download each cut from the viewer and name it by market and placement (starter-bundle_de_9x16.png) before you upload it to the ad network, so a reviewer can match each file to its ad set. Upload at the size the network asks for; reframed cuts are generated at the shape you pick, not at a network's exact pixel size, so resize in your own tool where a network is strict.

Scale it up

  • Build a workflow that takes the source creative and a language, translates the text and reframes it to each placement, then run it once per market. See Build and publish a workflow and Edit images in a workflow.
  • To translate many creatives in one go, run the Image Text Translator app from Apps on Home. See Apps.
  • Keep a text-free master of the creative (made with Remove text from image) for markets where your localization team sets the copy themselves.
  • Route every market's set past its reviewer before it launches.

If something goes wrong

  • A word is mistranslated or a line is missing. Fix that line with Edit text in image, and have a native speaker check the whole creative.
  • The price, a number or the logo changed. Say in the prompt what must stay as it is ("Keep the price, numbers and logo exactly as they are"), and run it again from the source.
  • Text runs off its plate in the new language. The translation is longer than the space. Ask for a shorter phrasing in the prompt, or shorten it with Edit text in image.
  • The reframe repeats or stretches the scene. Describe what should fill the new space in the reframe's prompt, or pick a shape closer to the source.

Related